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Making you successful drives us.

Marketing Relations

engage- inform- persuade

Ray PR & Media provides powerful and effective marketing communications strategies to impact the market, build lasting client relationships and generate revenue

Ray PR & Media has the marketing and media experience and expertise needed to define and deliver your brand to build a sustainable presence that influences your target audience, differentiates you from competitors and secures your place as a market leader.

The successful, effective marketing of your company, product or service is much more than taking out an ad in the newspaper, running a radio spot or sending thousands of direct mail pieces.

Marketing your brand means showcasing your unique offering and reputation to your target audience — reaching them and getting inside their heads and their hearts. To do this you need a multi-layer marketing plan delivered
in phases.

Elements of this plan include:

	• Product Launches
	• Website Copy Management
	• Collateral Development
	• Case Studies
	• Trade Relationship Building
	• Speaking Tours
	• Public Relations
	• Authored Articles & White Papers
	• Print Advertising
	• SEO & Internet Advertising
	• Broadcast Advertising
	• Strategic Partnerships
	• Sales Presentation Development
	• Image Building & Management
	• Newsletter Communications
	• Blogging

Media Relations

position- target- reach

The media has tremendous influence over how your company is perceived by the public, your customers, investors, competitors and other stakeholders. Our expertise as veteran journalists means you can be certain your story will be told in the right way to the right news medium. We build your media plan with one overall goal – use the media to effectively deliver your messages to your target audience.

Ray PR & Media is an expert in building and implementing a media relations plan which includes:

Press Releases
What to announce, when to launch, superb writing and targeted delivery

Story Pitches
Industry-related and trend-based story ideas strategically pitched to specific editors and reporters, and verticals at-large

Identify News Opportunities
Monitor editorial calendars and pro actively reach out to the media based on their immediate and long term editorial plans

Customized Media Databases
Media lists that are built name-by-name based on
the journalists’ reporting history and current interests, not assembled lists

Designing and Writing Press Room Materials
Online Media Center, company fact sheet, company backgrounder, executive profiles and all media center documents

Writing and Copy editing
Draft press releases, pitch letters, bylined articles, Website text, marketing materials, advertising copy and all collateral

Editor and Reporter Interview Management
Manage media requests for interviews, collateral, images, etc. Arrange interview schedules, prepare for interviews by providing reporter dossier for background, create and review rude q&a, FAQ, overall interview training

Spokesperson Role
Act as official company spokesperson or prepare company representative to face the media in crisis and non-crisis situations

Results and Reporting
Monitor coverage results, provide story clips, arrange reprints, arrange permissions for Website publication.

Ray PR & Media

We get you there.....FAST